A Novel Idea in the 21st Century...

I just came across something called a Wovel. A Web-novel. Sounds interesting, if not a bit gimmicky. That's not a slam on it, just an observation. A novel is being serialized online with each section having options to vote on what happens next. Kind of a mass "Choose Your Own Adventure" book. You can read the article I found here and the actual site is here. Best of luck to them! :)